Schedule
Thursday, June 18
Noon
Conference Registration
Description: Conference Registration
Location: St. Augustine Room
Sunshine District Board Meeting
Description: Sunshine District Board Meeting
Location: Omni Ballroom
5:00pm
Opening Night Reception and Island Buffet
Speaker: Michael Cherenson, APR
Description: The MPS Group Terrace Suite at the Jacksonville Municipal Stadium – home to the Jacksonville Jaguars – will be the setting for Thursday night’s opening reception and dinner. Be prepared to sip on our signature drink, the Jaxarita, take a VIP behind the scenes tour of the “stadium,” meet an NFL player or two and learn what’s cooking at PRSA from President Michael Cherenson, APR.
Location: Jacksonville Municipal Stadium
Address:
1 Stadium Place, Jacksonville, FL 32202
Friday, June 19
7:00am
Continental Breakfast
Description: Continental Breakfast
Location: Pre-function area, Florida Salon ABC
8:30am
Opening Session: Full Exposure - Managing the Media When There’s No Place to Hide
Speaker: Donald C. Jones, CEO - Laura J. Brown - Peter C. Knudson
Description: A flock of birds, a chilly Hudson River and 155 people on board US Airways Flight 1549. It was January 15, 2009 and both the Federal Aviation Administration and the National Transportation Safety Board responded swiftly to communicate the effects of what-could-have-been an unspeakable tragedy. Feel what it’s like to carry the messages to the scrutinizing eye of the world and, you’ll listen intently to hear the tale from the first-hand experience of one of the passengers.
Location: Florida Salon ABC
10:30am
Workshop A1: It’s A Matter of Trust
Speaker: Carl W. Smith
Description: People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial… blah blah blah. All of this is really important. But what does it really boil down to?
It’s all a matter of trust. Trust between the user and your website. Ultimately trust is allowing yourself to become vulnerable based on a positive expectation. So how do you build trust? And how do you avoid breaking it? It’s about the promises you make in subtle and obvious ways.
In his session Carl will break down key steps to understanding, building and keeping trust with your users. More than that you’ll get to hear from real users what they think when you break that trust. Ouch!
Location: Florida Salon D
Workshop A2:And The Camera Is Rolling: 20 Points For Developing Your Teleconferencing / Media Skills
Speaker: Steve Clements
Description: On-camera expertise is rapidly becoming an essential skill for every professional. Whether taping for a televised program, an office interview or a presentation, you and your clients must disseminate the right message while demonstrating ease and assurance.
Refocus that camera on new media applications, and many professionals are being called on to participate effectively in teleconferences, webinars and website videos.
The ability to look at the lens as though it were a companion at lunch, a client across the boardroom table or a potential customer is crucial in today’s business environment. Steve Clements, oral communications and media trainer, presents 20 points that will move you from the “deer in the headlights” look to holding your own in front of that huge video screen, computer-mounted camera, or broadcast lens.
Location: Omni Ballroom
12:15pm
Luncheon Session: It’s not Web 2.0. It’s not Web 3.0. It’s Simply Life
Speaker: Peter Shankman
Description: We have more technology than ever before. We can reach more people than ever before, in shorter and shorter amounts of time. But that doesn’t mean we should be! You can have all the tools in the world – it doesn’t mean you know what to do with them!
Peter will discuss social networking, viral marketing, and all the “fun ways” to use them – Facebook, Twitter, LinkedIn, and perhaps most importantly, why sometimes, not using any of them is your best bet.
From the beauty of Will It Blend, to the utter simplicity of the amazingly successful HARO, Peter will touch on all facets of social media, marketing, and “non-traditional ways of thinking.”
Location: Florida Salon ABC
Sponsored by:
1:30pm
Workshop B1: PR and Passion Rule the Gator Nation
Speaker: Joe Hice, APR
Description: Learn how the Gator Nation campaign came together. Get a look inside the integrated marketing campaign introduced by the University of Florida in June 2005. Powered by an aggressive public relations outreach to traditional media and reinforced with a wide-ranging social networking program and advertising in print and on television, The Gator Nation is Everywhere.
Location: Florida Salon D
Workshop B2: Getting More ROI for / from Your Sponsorships
Speaker: Rollin Isbell - Todd Lynch
Description: Moderated by agency and PR veteran Todd Lynch, the session will feature representatives from the PGATOUR, Jaguars and Komen Foundation discussing their individual case histories as it pertains to developing and implementing successful sponsorship programs. The panel will then offer helpful advice and tips on how others can be successful in selling, buying and activating sponsorships to maximize ROI. Lastly, the panel will field questions from attendees and the ensuing discussion is sure to provide a 360 degree perspective on a topic relevant to everyone.
Location: Omni Ballroom
3:30pm
Workshop C2: Strategic Corporate Communications and Execution
Speaker: Sharon Wamble-King
Description: Communicators are business partners who execute communication processes and programs to drive business results. It is critical to think through and develop strategic plans that fuel results-oriented execution. You demonstrate the value of a communication strategy through its execution and the measurement of results. This session will focus on the multiple dimensions and interdependencies of the strategic planning process and how it shapes implementation to achieve the outcomes defined in the strategy.
Location: Omni Ballroom
Workshop C1: Resumption of Consumption: How the Peanut Industry Is Getting Back on Its Feet
Speaker: Mark Dvorak, APR - Raffaela Marie Fenn, ABC
Description: On January 7, 2009, CDC reported that 388 people were infected with Salmonella Typhimurium in 42 states. A day later, the FDA linked the outbreak to a single peanut butter manufacturer. Ultimately, however, thousands of peanut butter products were recalled and confidence in peanut-related products plummeted. With challenges coming from several directions, the farmer-run National Peanut Board went to work restoring trust in the peanut industry and getting peanut butter back in American households. Learn how these experts quickly adapted their crisis plans – and a long-planned new campaign launch – to strategically and creatively drive consumption.
Location: Florida Salon D
6:30pm
The Guitar HARO Event of the Summer - The Real Shot for PR Superstars!
Description: That’s right. Guitar HARO (a new twist on an old favorite), Karaoke and more, all while mingling with the region’s PR superstars. Play-all-you-can, be-all-you-can, dinner and your favorite beverages.
Pre-registration required; $10 fee will be added to your registration fee.
Location: The Jacksonville Landing: Deep Blue
Address:
Across the street from Omni Jacksonville Hotel
Sponsored by:
Saturday, June 20
7:00am
*SATURDAY: It’s All About ME*
Description: Dedicated to you, the pr professional, Saturday’s sessions turn practical into practice and information into know-how for your everyday world of public relations.
Location: Omni Jacksonville Meeting Rooms
8:00am
Workshop D2: Accreditation and YOU: Achieving Your Next Step
Speaker: Roberta Reid Doggett, APR, CPRC
Description: Many have hesitated when asked, “Have you taken the APR Exam yet?” There are lots of reasons to become an APR, but how? The process can seem daunting, but the rewards great.
This interactive session is designed to help professionals create a clear path to prepare for the Examination for Accreditation in Public Relations (APR). We will discuss many study resources and the Accreditation process. Roundtable discussions will match APR candidates with Accredited professionals who can answer questions and offer direction for this important step in your career.
Location: Omni Ballroom
Workshop D1: What’s Best for Me? Work or a Job?
Speaker: Mary Harvey, APR, CPRC
Description: In these crazy economic times, massive job cuts, globalization and information moving faster than any of us can keep up, how do you determine your best career path? Who are your competitors and what are they doing? In 5 or 10 years will you be working? Or will you just have a job? If you care, check out this lively discussion of what’s happening in the job market with Mary Harvey, APR, CPRC, one of the Southeast’s leading recruiters and entrepreneurs.
Yes, lively – even at 8 am on a Saturday!
Location: Florida Salon D
9:00am
Closing Session: Find Your Inner Rock Star – Build Your Stage for Success!
Speaker: Dayna Steele
Description: Get ready for a conference send-off like you’ve never seen before. You will NOT want to miss this Dayna Steel production where you will:
Learn the four essential steps to becoming a rock star in everything you do
Discover the one thing that will keep clients and customers coming back for more
And, once and for all, find out what it really takes to develop key relationships
Location: Florida Salon AB
Speaker Highlight
Mark Dvorak, APR
Company: GolinHarris, http://www.golinharris.com/Default.aspx/Home
Bio: Senior Vice President, GolinHarris
Mark provides counsel for a variety of the firm’s association, corporate, government and government clients, including the National Peanut Board. He is also a member of the Corporate practice team and Engage activism issues management specialty area.
He joined GolinHarris in 2006 with 15 years of experience in branding, integrated marketing communications and issues/crisis management. Most recently, Mark was chief marketing and communications officer at United Way of Metropolitan Atlanta. There, he helped to transform the United Way brand locally and nationally from that of a fundraiser to a catalyst for community change. He is most proud of the launch and growth of United Way 211 — the nation’s three-digit telephone number for community services — and his contributions to ending chronic homelessness in the Atlanta region.
Active in PRSA throughout his career, Mark has been recognized as the Georgia Chapter’s Shining Star and was president in 2002. Mark taught in the public policy school at Georgia State University. He has an M.A. in journalism administration from the University of Memphis and a B.A. in communications and history from Loyola University New Orleans. When he’s not cooking up great ideas for clients, Mark’s at home in his own kitchen mastering Italian and Louisiana foods, or planning beach trips to his native Florida and beyond.
Workshop: Workshop C1: Resumption of Consumption: How the Peanut Industry Is Getting Back on Its Feet